Meet Leslie Sanchez

Posted by Ken Gaffney in Bios / February 24, 2015


Leslie Sanchez was raised in a low-income community in the suburbs of Houston in a single-mother household. She worked selling encyclopedias door to door after graduating high school to help support her mother and grandmother and to pay for college. She went on to attend George Washington University and graduated with a degree in Journalism. Afterwards, she earned a Masters in Business Administration from Johns Hopkins University’s Carey Business School.

Sanchez advised the Bush Campaign in the 2000 Presidential Election and was integral in helping the them reach out to Hispanic voters. This was done through a comprehensive survey of Hispanic voters and a multi-million dollar RNC marketing campaign that targeted Hispanics in key states. This contributed to George W. Bush’s win of 37% of the Hispanic vote. After Bush’s 2000 victory, Sanchez was appointed as the Executive Director of the White House Initiative on Educational Excellence for Hispanic Americans. During her time as executive director of this position, she created a grassroots alliance of 20,000 students, parents, and educators to help address and provide guidance on educational issues in Hispanic communities.

She resigned from her position in 2003 to form her own consulting firm, Impacto Group LLC.  Impacto was the first Republican strategy group created for solely marketing towards Hispanic voters. She also began to make appearances on television as a political commentator on FOX, CNN, MSNBC, Univison, and Telumundo. She has written two books focusing on the issues of Hispanics and the Republican Party and women leadership. She wrote Los Republicanos: Why Republicans and Hispanics Need Each Other, arguing that Hispanics share common beliefs with the GOP and that Republicans need to focus on this growing minority group to form a strong conservative majority. Her other book, entitled You’ve Come a Long Way, Maybe: Michelle, Sarah, Hillary and the Shaping of the New American Woman, focuses on future of women leadership in this country after the 2008 Presidential Election.


Author: Ken Gaffney
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